Posts Tagged ‘web-based business’

Rule Two: WHY ARE YOU YELLING? Use Bold and Caps Lock Judiciously!

February 16th, 2010

The caps lock key seems a great way to draw some attention, and bolding that text is probably fine. And in the latter case, you’re right. Using bold on a little bit of text helps to make it stand out. Having all bold text gets very distracting very quickly. Bold draws attention to a word, or a phrase, but having everything in bold takes away from that. All it does, at that point, is make the site look bad. Some resolutions have bold text appear accompanied with a lot of eyestrain, so you’ll have visitors that will get out of there quickly, no questions asked.

YELLING

Sometimes it is appropriate to YELL, this is one of those times.

Another common problem is caps lock. All capitalized letters, in the new rules of text-based communication, denotes an effect that translates into yelling. HAVING ALL CAPITALIZED TEXT SURE DOES DRAW ATTENTION, but it does not look very professional. Instead of making a banner, changing the text, formatting the paragraph differently, or simply doing something, the common idea is that it is a lazy way to try and draw attention, and isn’t very professional at all.

Bold text is a great asset, but overuse of it removes its benefit, and only makes it look unprofessional and distracting. The same is true for having a word all in capital letters; the safe way to do it, if you need to emphasize a word, is to use italics.

Rule One: Not “Wrong” Isn’t “Right” | GoGo Dropship

February 16th, 2010

One of the most common spelling errors that people run into on their website is using homonyms incorrectly. One of the most common offenders is “web site” versus “web sight”. The common spell checkers out there aren’t going to catch it, as sight certainly isn’t a fake word, or even a misspelled word, but it isn’t the right word.

Make certain you are sending the “right” message.

Make certain you are sending the “right” message.

As part of this rule, the tense of the word is also important. You want to have the proper suffix for the job; -ing and -ed are our friends. It looks like we’re lazy and may drive away traffic when “We Are Have A Great Sale This Month!” on our website.

Making a mistake like that sends a message to your potential customers that you wrote things quickly, and may not have caught the mistake. We want to present ourselves as professionally as possible, so in addition to using the ever handy spell-check, read your sentence out loud before you submit the change. If it sounds wrong to you, change it until it sounds right!

I Fought the Law (But the Law Won)

January 13th, 2010

A lot of new business owners are sometimes confused by the necessity of setting up a proper business entity, or going through the effort of getting a Federal EIN number, or state tax identification number. Many think that this is an unnecessary step, especially considering the time involved to get this information. To understand the importance of this documentation, one must understand the way that dropshipping and product sourcing work.

When we wish to begin our business, the common assumption is that we go straight to the manufacturer and move forward directly from there. If we’re going to be the next Footlocker, we should go right to Nike, let them know we want some shoes, and then we’re good to go, right?

Wrong. A manufacturer typically does not want to have anything to do with any company that is not capable of purchasing from them in massive quantities. The reason for this is they are selling the product at a mark up over manufacturing cost, which is typically very far beneath its eventual retail cost. To make it worth their effort, they need to sell in large quantities… sometimes numbering in the hundreds of thousands of units at once! Most up and coming stores, be it brick and mortar or online, simply cannot do that. What are they to do?

The solution that was reached is that another company will come forward and purchase the inventory from the manufacturer, and resell it to us in smaller quantities. This company, the distributor, typically has capital, but is not interested in marketing or advertising. They are more than happy to resell the item in a smaller quantity, allowing us a foothold in the industry. It is through these distributors that the concept of dropshipping came into being.

However, how does this all relate to our initial question of the necessity of these identification numbers? The answer is simple; there is a barrier of entry necessary for these distributors to ensure that they are dealing with actual members of the trade. Most manufacturers do not want their product hitting the market at just above-cost. They don’t want individuals purchasing their items at next to nothing, as many manufacturers have lucrative arrangements with departments stores and the like to sell their product. If everyone was going to be able to sell for a fraction of the store cost online, why would anyone ever go to the store?

This is a very bad scenario for the manufacturer, regardless of how nice it might be for us as consumers, and to combat this many manufacturers require any distributor that they work with to verify that anyone whom they resell their product to is a licensed member of the trade… hence the necessity for us as prospective resellers to have this documentation.

With this hard restriction on most suppliers, it is very important that we do go through the tasks of establishing our identification numbers, federal or state, so that when we do get to the point where we have a supplier we want to work with, we’re not stuck in a rut, entirely unable to move forward because our supplier is requiring legal documentation that we just don’t have. We may try to fight this step, but in the end, if we want to move forward with our business, we’re going to have to get legal, or get out.

Dollars and Sense | GoGo Dropship

January 5th, 2010

One of the biggest steps in finalizing your dropship website is finally mapping out the potential earnings. Its a step that is intimidating to some, but it is vital that we go through this process as a prelude to the actual creation of our site, rather than after we’ve gone through all the sweat and elbow grease to get our website up and running.

The reason for this is simple; if we do not see if our supplier or niche is going to be competitive before creating the site, we put ourselves in a very bad position if we’re now finding this out after the fact. For the sake of example, let’s say that we’ve found a great supplier that’s going to provide us with all our remote control car needs. They have a ton of available products, and they’re bursting at the seams with variety. Sounds like a slam dunk so far.

We figure that the variety speaks for itself, and the price is probably right, so we move forward, spend a few weeks making a great website to complement the supplier and the products… weeks go by, and we still haven’t seen hide nor hair of a sale. The products are great, the website is solid. Why aren’t we getting a sale?

Needing to know what we’re doing wrong, we decide to take a look at one of our competitor’s websites. Their site is pretty good; ours might be better… but their retail price is our wholesale price! This could be a fluke, we say, and we look at another site. Uh oh, their retail price is a little higher, but still lower than ours by a fair bit.

One time is luck, two times may be coincidence… so we take a look at a third site. Lo and behold, this one has followed suite; its lower than all the rest! All of these are sites we found just looking up our product. Chances are very good that our customers who are looking around can see these as well.

Now we’re stuck with a site all complete, but a supplier that just doesn’t seem to compete. We either have to market really aggressively, or cut into our profit per item; either way we look at it, the only way to make things work at this point is to take some losses, and hope for the best.

But how do we avoid this situation? There are a few techniques that we can utilize to avoid landing ourselves in such a pickle, which we will discuss in our next article!

For more information, please visit GoGo Dropship.

The Dropship Advantage

December 3rd, 2009

A common question that many people ask when getting into the e-commerce industry is, “Why should I bother?  Anything I can sell, someone can just buy at Walmart!”

It is a fair question; if big department stores can carry almost any conceivable product, why is it that anyone bothers to work online in the first place?  If we want to dropship, are we just doomed right from the start?

The answer, fortunately, is a resounding “NO!”.  What many people fail to realize is that the size of a department store is a great strength, but it is also a great weakness.  Your friendly neighborhood stores have to purchase each and every last individual item that they wish to sell to their customers.  Every decision is made off of painstaking research into what items have the broadest appeal, and bulk purchases are made accordingly.  As part of this model, there is not a lot of room for experimentation or error.  This isn’t the case with a dropshipping site.

With the freedom that the internet has afforded us as consumers, that model is becoming more and more antiquated.  Where it was once acceptable to simply purchase whatever was available at the store, as you had no real choice but a lengthy mail order process, if even that, we can now go online and look for our product, and see if anyone is selling anything a bit more tailored to our own preferences, not wherever the average consumer interest lies!

This affords us a great opportunity as dropship websites to hit these markets, at very little cost to ourselves.  We are not carrying any inventory, so any item that we place in our store from a supplier is simply an option on the table for our customers.  If the item sells poorly, we are not out any initial investment, or anything like that, we simply know that it is not popular, and we can replace it if we’d like to, but we’re under no obligation to do so. 

We are not losing any inventory space by having that item available, and in fact we are making ourselves more appealing to customers, who see the variety of items that we have to offer, rather then being shoehorned into purchasing whatever is most generically desirable.

We have to remember that working at the dropship level, we have the freedom to have a much more varied and interesting product line, and this freedom is something that the big stores cannot emulate.  Our inventory can be as vast and varied as we’d like, and at no cost to us, it is they who are unable to compete, not us!

Getting Out of the Rut, an Epic Journey

October 20th, 2009

Have you ever felt like you’re in a rut? You know the kind, you try as hard as you can to accomplish something huge only to get high-centered and lose all desire to dig yourself out? You find yourself just parked there, high centered, waiting for someone else to come pull you out. Someone finally comes but, shortly after being pulled out of the rut, you run right into it again only this time you can still drive but you lack the energy to drive out of the rut. Well, it’s time to upgrade to 4-wheel drive.

There are many who feel they have fallen into a life rut, so, you’re not alone. There are a few things you can do to get out of it…most options involve some kind of change, like an upgrade to 4-wheel drive. Everyone has a different kind of 4-wheel drive; it could be your attitude, your surroundings or even your desire to stay in the rut.

Change Your Attitude

My Mom used to tell my siblings and I, as we were growing up, that we needed an attitude adjustment; I honestly believe this is the same today for many people, they just don’t have anyone around to let them know that they need an attitude adjustment. These are the people who walk around with their heads down and their mind set on being unhappy. To them I say, WAKE UP! Life is a wonderful thing and there is so much opportunity. If you don’t like the way your life is now, change it. If you have decided that you could never start your own business and do your own thing, change your mind.

Abraham Lincoln once said, “Most folks are about as happy as they make up their minds to be.” I think there’s a lot of truth in this statement that makes it, though simple, very profound. If you’re not happy; change your mind. You have that ability, use it.

Change Your Surroundings

Sometimes you need to get away, go on a vacation, go to a museum or restaurant that you’ve never been to before, and expand your horizons while you’re there.

If it really comes down to it, you may need to move in order to get out of your rut. Maybe it’s possible to get a transfer to a different city; some people just plain have to get away from it all. In reality though, I think the better option is to start doing something different with your spare time like start your own web-based business. Serve in a soup kitchen or volunteer at a hospital. Whatever it is, do something that will help you feel like you are being of service; I know it will make a difference.

Deciding to Exit the Rut

There are so many people who say that their job is monotonous and they are in a “rut” and can’t seem to get out in spite of their “best efforts”. It’s more of an epic battle of mind over matter and coming to the conclusion that you are not in a rut after all.