Posts Tagged ‘Business Strategy’

BREAK POINT TWO

March 8th, 2010

Orders are easy; you get the money, you give some of it to your supplier, the supplier handles the rest. It is very simple, very straightforward. Analytic reporting and analyzing is something that is our personal responsibility as the website owner. No one is going to twist our arm and make us do anything, like a supplier would for a delinquent payment, yet this is something far more important to the success of your business.

Always Keep a Log

Always Keep a Log

The way in which you log is not as important as it is that you are logging your results. Be it in a spreadsheet that you will track results, or in a notepad, the important thing is you find something that works for you. The spreadsheet is the ‘normal’ answer, but if you’re not comfortable with it, don’t use it! Write by hand if that’s better for you, write it in a simple word processing document. This has to be something that is easy for you, or you are going to think of excuses not to do it.

A lot of marketing is going to boil down to running PPC campaigns, changing text on your homepage, and a host of other seemingly small, similar things. If we do not take the time to analyze what our efforts are actually doing, then there is no point in doing it. We cannot throw money or time into a machine, and expect results. We have to see in what areas our advertising is succeeding, and where it is failing, and change things accordingly. There are no hard or fast answers that can be given; your market is unique, and you have to work within it to be successful.

But with a little bit of extra planning, and weekly due diligence, we’ll be able to take full advantage of all that advertising gives us. Running a business is work, but if we take that little extra effort day to day, we’ll be pleasantly surprised by the results!

Rule One: Not “Wrong” Isn’t “Right” | GoGo Dropship

February 16th, 2010

One of the most common spelling errors that people run into on their website is using homonyms incorrectly. One of the most common offenders is “web site” versus “web sight”. The common spell checkers out there aren’t going to catch it, as sight certainly isn’t a fake word, or even a misspelled word, but it isn’t the right word.

Make certain you are sending the “right” message.

Make certain you are sending the “right” message.

As part of this rule, the tense of the word is also important. You want to have the proper suffix for the job; -ing and -ed are our friends. It looks like we’re lazy and may drive away traffic when “We Are Have A Great Sale This Month!” on our website.

Making a mistake like that sends a message to your potential customers that you wrote things quickly, and may not have caught the mistake. We want to present ourselves as professionally as possible, so in addition to using the ever handy spell-check, read your sentence out loud before you submit the change. If it sounds wrong to you, change it until it sounds right!

The Lion or the Antelope, Either Way You Better Hit the Ground Running

September 25th, 2009

A wise person once said, “You can’t expect to meet the challenges of today with yesterday’s tools and expect to be in business tomorrow.” Basically, your business strategy must change. There are businesses which believe that change is not necessary but how long do they actually stay in business? We see this with the movie rental industry. After NetFlix and Red box got going, movie rental stores like Blockbuster and Hollywood Video had to adapt in order to stay competitive. Many Video Stores have actually gone out of business because they are unable to make a sufficient profit while competing with such low cost alternatives.


If that didn’t convince you that change, in business, is a necessity maybe this will. Can you imagine if Gateway would have decided that they didn’t want to go through the hassle of coming out with new products to stay competitive with the industry? I would imagine that they would not have lasted very long if they were still selling old machines with floppy disk drives. You see what I’m trying to get at? Without change in your business strategy your business may go extinct and become an item of yesterday.


I read this African Proverb a while back and I think it can be useful in business related topics. It reads, “Every morning in Africa, an antelope wakes up. It knows it must outrun the fastest lion, or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest antelope, or it will starve. It doesn’t matter whether you’re the lion or an antelope – when the sun comes up, you’d better be running.” To me this says, if you don’t prepare today to be running when tomorrow comes, you’re already in big trouble. It also means that no matter where you stand in the food chain, whether you are a Mom and Pop store or a big corporate entity, you had better hit the ground running every morning.