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Posts Tagged ‘Adwords’

Break Point One

February 25th, 2010

First and foremost, you’ve got to have the tools for the job. We’ve touched on this before, but repetition, as they say, is part of remembering, so we’re going to shine the spotlight here again: You are going to want Google Analytics. Now, let’s be fair. Google Analytics is the grand daddy of them all, but the corollary to this rule is You Want Some Sort of Tracking Program.

If you decide on Google Analytics, that’s great. If you’re a Piwik guy, a Chartbeat gal, a Mint man, or any combination thereof of the existing alternatives to Analytics, you’re also fine. The main point is we want to make sure we’re tracking what is happening to the site. You’re also going to want to get familiar with the terminology. If words like “Click Through Rate” or “Bounce Rate” sounds like gibberish, and their corresponding acronyms “CTR” or “BR” are also like Greek to you, you’re going to want to fix that.

Without familiarity with your program, the results that you’re seeing are widely irrelevant. If you’re sorting through gibberish, it could be the best information in the world, but it wouldn’t mean anything. As a quick cheat sheet, here are two terms to remember:

Click-Through-Rate (CTR): CTR is used as a measurement of the success of your marketing campaign. In simple terms, if you have an add that is posted in 100 places, and 25 people actually click on the link and go through, you have a 25% click through rate. But this is a bit of an oversimplification, as this applies primarily to banners you have “out there” in cyberspace.

A more accurate description of CTR would be “number of clicks” divided by “number of impressions”. An “impression” is simply a single appearance of an advertisement appearing on a web page.

Bounce Rate: Bounce rate is a term used to describe the trend of a person visiting your site, with the intention of tracking where it is that people are ‘bouncing’, or leaving the site. The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page divided by the Total Number of Visits.

But all of this is just information if we do nothing with it. The second aspect of properly watching your site lies in recording. This may sound like an obvious statement, but it is very easy to ‘not remember’ to track down your latest change, or this day’s or this week’s report. It is in recording that the most amount of self-discipline is required, and can in fact be one of the most difficult parts of managing your website.

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Posted in Tips and Tricks

Tags: Adwords web-based business

GoGo Dropship Explains Adwords to Beginners

February 3rd, 2010

Using Google Adwords is kind of a frightening thing at first, but I promise, it gets easier with time. Basically, it’s the same as any other part of starting up a company. If at first you don’t succeed, try, try again. In fact, the people who originally taught me how to use Google Adwords actually told me that I would fail my first time. To be honest, that’s not exactly what I wanted to hear as a beginner. Can you imagine starting off on something knowing that you would fail and fail miserably? Well, let me set your mind at ease; nearly no one, even experienced businessmen and women succeeds the first time they put up a new campaign.

So, the question now is what do we need to do to make sure that we get better and learn from our mistakes after the first go around and failure? Well, it’s pretty simple actually. You need to look at the data and then tweak your campaign a little, according to how the data looks. Okay, I’ll break it down even more.

Remember, the goal here is to stand out while remaining professional. Your goal is to get people who are viewing up to ten ads to notice yours first and want to click on it. A tip I have learned is to set it apart by not following your competitors. Be unique, you may think that your competitors have worked it out so their ads have the best potential, but what if they haven’t.

When you set up your campaign, you want to set up at least two to three ads for each ad group I would suggest setting up many more. By doing this, you can see which ads are working the best. You can then change the ones that don’t seem to be converting as well so that they convert better. Google Adwords is not something that will stay the same; it’s constantly changing and you need to be able to keep up with the change. If a keyword, keyword phrase or ad is not working, get rid of it and replace it with an idea that is working. Keep adding keywords and ads so long as they are helping and not hindering your click through rate (CTR). The higher your click through rate, the better.

There is a lot to be said about Google Adwords; it’s not the easiest thing to do, nor is it the most difficult. The best I can say is, do your research and then jump right in there. The best way to get used to the water is to dive right in. It may be cold for a while but you’ll get used to it.