Some of the best products have been developed by taking good ideas and making them great. This appears to be the approach eBay is taking. As I looked at the screen shots of eBay’s changes and newly added features I couldn’t help thinking, this all looks really familiar. . .
And familiar it is. Maybe you’ve heard of Google Places, it’s a great way for local business to be listed on Google, without having to compete with huge businesses. Well, Ebay is going local too.
As of March 31 st eBay announced that they are adding a local tab to the search results of everyone who “opts in” to eBay’s local site. The typical services will still be the same, only now another tab will be added that will offer local alternatives to shopping online.
This is great news for those of you with local businesses that have struggled to grow your online presence. Now you have an advantage with your local customers. You are now a closer and often a faster option than shipping.
EBay’s moves toward “Amazon-esk” listings fascinate me too. These “product pages” organize items according to condition, and then gives buyers a bundle option, and a local option. You may have noticed this in the electronics categories on eBay as it’s been implemented in the dvd, blue-ray, hd dvds, cell phones, gps, and mp3 categories.
I think this is great. Maybe you love the reviews on Amazon, or the way they list things according to the condition of the item. I know I do. Well eBay is catching on. Maybe you love Google’s search results taking into account the quality of the website as it brings up your listings. EBay is doing that too.
So what isn’t eBay changing about their site? What they do best. Auctions. They know auctions are something they do well. Many eBay customers love auctions and eBay is sticking to those guns. But eBay is not naive either. They’re taking this opportunity to add to their arsenal; because you never know when your competitors will start using tanks.
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