Etsy is the premier place for homemade products, antiques, and crafts. What’s the appeal? In a world where stores like Walmart are selling mass produced items from China, buyers are finding that it’s nice to own something unique.
Etsy sellers make everything from jewelry to homemade tea. It’s safe to say that anything unique, you can find on Etsy.
The category “geekery” is proof of that. Can’t find merchandise from the obscure, canceled show that you used to love? Etsy may have homemade merchandise from other fans with your taste. Geekery was the first category of the site that I saw. My room mate is a die hard Sci Fi fan and found some mugs with a saying from a show she really liked. I thought it was interesting, but got more excited when I heard they had a variety of handmade products.
The variety is what is so appealing. I’ve found some beautiful items, but the unifying characteristic that brings geekery together with something like a home-made wedding veil is exclusivity. You won’t find these products anywhere else, and the prices often reflect that.
But what does this mean to you sellers who don’t consider yourselves crafty? Everything! If Etsy is a popular past time for people, you may have found yourself a new market to enter! Just as the businessmen who got rich during the gold rush weren’t usually the miners, but the guys selling the shovels and picks, these sellers will need to buy supplies. Supplies like beads, fabric, stickers, craft glues, etc. And with the profits they are making on Etsy, they’re more than likely going to keep needing to buy supplies to make their products. Hmm, it sounds like an opportunity right?
Etsy welcomes sellers/suppliers of craft supplies. And what better captive audience for craft supplies than an Etsy seller who needs massive quantities of craft supplies to make his or her product?
Like any other niche, you’ll need to do your research and see what your competitors are doing. If you can offer a competitive price on a product in high demand, you should enter the market. But if you can’t compete in one niche, try another. Trial and error will help you determine what products you’ll be most successful at selling.