One of the last great trouble makers is what I call “the offending exclamation point”. By itself, the exclamation mark can end a sentence powerfully. But the second you start adding more of its friends into play, things start snowballing out of control.
Danger: Do not over use!
There are few bigger sins in the grammatical world than abusing and overusing the exclamation point. Having more than one does nothing for emphasis, and is very distracting and visually unappealing. If you have any instances of multiple exclamation points, you’re doing yourself a disservice and scaring away potential traffic.
There is an old adage that says, “Reality is nine tenths perception”. This is very true online. If your word use, and the overall quality of your site content exudes professionalism, it doesn’t matter if it launched one month ago. If it looks like a slapped-together job, then people are going to make the assumption that it was, and that is how you are going to handle your business. Is it any wonder that they’re bailing ship at that point? But if we present ourselves professionally, we’ll be treated professionally, and our conversion rate is going to benefit for it!
