In the immortal words of Sting (and The Police), every breath your site takes, every move it makes, you need to be watching it. It may sound silly, but every minor change that you make to our website can have drastic effects on your website and the traffic which you receive, so it is very important that you’re watching your site diligently, and determining what is doing what. Is your new PPC campaign flourishing, or is it dead in the water? Are people grooving on that new logo you’ve got there, or is it having them running scared? If we’re not paying attention to this, we’re wasting time, and we’re losing money… both in costs we’re paying out, and in revenue we’re not capturing! There are a few key points to being vigilant, which we are going to go through this week!

As an overview, there are two main points which we will be focusing on: First and foremost, we’re going to walk through what exactly it means to ‘track’ what we’re doing. Secondly, and equally as important, we’re going to talk about ways to record what all of that means.

A lot of website tracking and ‘maintenance’ is not something that anyone is going to ‘force’ us to do; the responsibility falls on us to take care of our site, and make sure that what we’re working on and what we’re doing to market it is having any effect, be it positive or negative. We’re not going to have someone pushing us to keep following through with these steps, and they may seem mundane, but proper, diligent review of our site on a week to week or day to day basis is going to make the difference between a site that is doing well, and a site that is struggling to get off of the ground!

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