You’ve got your site up, and everything looks to be going good. Your products are loaded in, and the test order has gone through green: the engines are running, we’re ready to drive off into the sunset.
And then a week goes by, and we have no sales.
Two weeks go by, no sales.
Three weeks, and we’re in a panic.
Four weeks… something is DEFINITELY wrong.
Going into Google Analytics, we see that our bounce rate is through the roof. Ninety percent of our visitors are turning tail and running away! Our products are good, our content is optimized? Why are people fleeing faster than you can say “Bubonic Plague”?
Proper optimization of a website and creation of content are both just the start. Part of building a professional site is creating a professional image for your site. If your site looks like that geeky kid Francis in your neighborhood built it in his spare time, you’re not going to keep a lot of attention. You’ll see those kind souls every now and again that will take a chance on a site that may not be the prettiest, or the cleanest, but by and large if people don’t see a professional-looking website, we’re not going to see any of their money in sales!
In our next articles, we’re going to go into two of the most common causes for a ballistic bounce rate: grammatical errors that would make our old English teacher cry, or a banner that looks to have been a crash course in the basics of MS paint. Stay tuned throughout the week, and let’s find a way to put these problems to bed as soon as possible, to start making that site as successful as possible!
Thank you. We hope you do check back. We’d also love to hear about any other interesting tips you find.