After we’ve gone through the rigors of setting up our dropship website, checked all the bells and whistles, and determined everything is good to go, our journey is still not quite over yet.
One of the most important things that we have to realize about life on the internet is that if you don’t diligently keep track of things, you’ll never be able to know how well you’re truly doing, and what you can do to improve your dropship website.
On a typical day, we are going to get people coming to our site. Maybe we put out ads, and they responded and came thusly.
Perhaps they just looked up a keyword in Google, and lo and behold our little dropship site appeared. Many people think that so long as people are coming to our site, it doesn’t quite matter where; that would be wrong!
It is very important for us to know where our traffic is coming from, as well as what they are doing when they get here. Are the ones come from ads staying to shop, or do they just arrive and leave in a matter of moments? On the contrary, do the ones who arrive from the search engines typically stay longer, and go forward with purchases? This is extremely important information, because it should be our goal to make our dropship site as efficient as possible, and we cannot do that if we do not know what our visitors are actually doing!
One of the most powerful tools to utilize in this regard is called Google Analytics. It is a program designed to track all of that information; where are our visitors coming from? How long are they staying? Are they leaving and then coming back? What pages do they go to before leaving?
All of this information is worth its weight in gold! If, for instance, everyone is leaving when they get to our product pages, perhaps our dropship site is a bit on the expensive side. It would be worth it, then to see if we can change things up a little bit to become more competitive. Are they making it to the homepage, and then leaving? Perhaps we can put more enticing offers for the visitor to stay and look around, be it with a sale, or changing the images that we have.
As you can imagine, there are tons of little instances just like those that we need to be aware of, because as the old adage says, “He who is resistant to change is destined to perish,” and never has this been more true than with our dropship site!
