A wise person once said, “You can’t expect to meet the challenges of today with yesterday’s tools and expect to be in business tomorrow.” Basically, your business strategy must change. There are businesses which believe that change is not necessary but how long do they actually stay in business? We see this with the movie rental industry. After NetFlix and Red box got going, movie rental stores like Blockbuster and Hollywood Video had to adapt in order to stay competitive. Many Video Stores have actually gone out of business because they are unable to make a sufficient profit while competing with such low cost alternatives.
If that didn’t convince you that change, in business, is a necessity maybe this will. Can you imagine if Gateway would have decided that they didn’t want to go through the hassle of coming out with new products to stay competitive with the industry? I would imagine that they would not have lasted very long if they were still selling old machines with floppy disk drives. You see what I’m trying to get at? Without change in your business strategy your business may go extinct and become an item of yesterday.
I read this African Proverb a while back and I think it can be useful in business related topics. It reads, “Every morning in Africa, an antelope wakes up. It knows it must outrun the fastest lion, or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest antelope, or it will starve. It doesn’t matter whether you’re the lion or an antelope – when the sun comes up, you’d better be running.” To me this says, if you don’t prepare today to be running when tomorrow comes, you’re already in big trouble. It also means that no matter where you stand in the food chain, whether you are a Mom and Pop store or a big corporate entity, you had better hit the ground running every morning.
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