Would you do it too? A silly question our mothers no doubt have asked us a thousand times before. But when it comes to dropshipping and product sourcing, a lot us forget the wisdom of mommy dearest. We’re trying to figure out a niche, and its no easy task! Our minds wander to the familiar, and we start thinking about just how cool it would be to start selling that nifty new toy our co-worker’s been playing around with recently. iPhones are selling like hotcakes, so why not try and get a piece of that pie?
This is a classic friends-bridge situation! When choosing your niche, you have to stop looking enviously at what everyone else is doing and start looking at yourself. After all, trying to sell in a market where everyone else is milling about is just like jumping off that proverbial bridge: its a bad idea!
A good idea is thinking of something that isn’t just hip or trendy, but instead a product that is going to stand the test of time. Your goal in business is not to sell something that’s hot; there are a lot of “Hot or Not” business out there, and they’re scrambling to keep afloat as they leap from ‘hot item’ to ‘hot item’, fighting cutthroat and viciously to scrounge out a tiny profit in the proverbial Thunderdome.
Focus on something that people want right now, and are continuing to want later. Sustainability is the key to a strong product line, so it pays to keep that in mind and avoid the perils and pitfalls of the hot item market. You’ll want your store to be thriving and your customers coming back long after everyone realizes that the singing electric sock phone might not have been the wisest investment!
