The delicate balance of the business world may be challenged at any given moment, that’s why so many businesses have to fight ravenously to be the alpha male. Take a pack of wolves, yes I’m comparing business to a pack of predators, there’s always a leader of the pack, the alpha male.

You may have noticed in business that there is usually one company leading with all the other “wolves” biting at his heals. Thus the phrase, it’s a dog eat dog world. Without search engine optimization (SEO) you have about as much chance of being the alpha male as a French Poodle.

I cannot number the amount of times I have heard friends mention a business senselessly struggling without SEO. Most major corporations have entire departments designed essentially to sit and watch for weaknesses and pounce on their prey at just the right moment. One of the most common weaknesses bringing these companies to their knees is the lack of SEO.

So, you’re a small business owner working with a couple dropship companies. You don’t have inventory and you’re perfectly content. You may say to yourself, “I don’t want to be the alpha male, I’m content to work with my dropship companies in peace”. Well, I’ll tell you what, you’re competition is also using dropship companies and is also content with your lack of SEO.

If you choose not to use SEO, you may as well hang a big sign on your door that says, take it, it’s yours. Here’s a real time example for you. I was sitting with a group of businessmen who were discussing various small ventures. One of them jokingly brought up the idea of using dropship companies to sell mullet wigs. They quickly checked out the competition and, realizing that there was little to no SEO in place and more than enough dropship companies to work with, decided that they could bring their competition down with very little effort.

The point is this; unless you want your business to be seen, in the eyes of your competition, as a feeble French Poodle, you better use SEO.

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